Startups rarely get booming business soon after launching. Most of the time, deliberate marketing and sales initiatives are deployed to attract customers and hopefully retain them.
Check out the tips below to help you make more sales, market bettetr and waste less money.
Sell the benefit, not a comparison.
Marketing yourself is all about highlighting what makes you unique. There are three major ways to do that; either by Cost (pricing a product better than the competition); Quality (you’re better) and a combination of the two, thereby offering better value.
How you sell yourself is different than how you market yourself. You can tell a prospective customer that your product or service is cheaper or more effective than that of a competition, but that doesn’t offer much persuasion on how much better you are going to make the customer’s life.
Selling is about highlighting the benefit.Market your product before it’s ready.
Some businesses make the mistake of waiting until their product is perfect before they do any marketing or awareness campaigning. Many businesses expect to sell their product as soon as it’s ready. But if no one knows about it, then demand will be non-existent until you conduct a marketing campaign to create brand awareness for potential customers.
It’s better to do some minimal awareness campaigning, to let potential customers know your product is about to hit the market. You can sell the benefit before the product arrives. This way, when the product is ready, you are assured that so are customers!Be ready to think outside the box.
Back in the day, there were no search engines, internet or social media platforms available to use for marketing. Now, startups have access to multitudes of free, online marketing techniques that are both creative and effective. For instance, you can make use of social media, blog influencers, crowd sourcing, competitions, content marketing, and more.Make your marketing measurable
If you’re going to commit time and money to a marketing campaign, make sure you can measure the results. Set up ways to track conversions that stem from each marketing campaign. Conduct multiple types of marketing campaigns in distinct, small batches. This will allow you to compare marketing channels and see which perform best. Keep the best ones and let go of the non-performers.